“The Most Epic Battle” for TOTAL EXCELLIUM Fuels
The TOTAL EXCELLIUM fuel is embodied by an army of superheros from different universes, eras and ethnic backgrounds. Their mission is to eliminate engine dirt, which is represented by a horde of dirty, hideous monsters.
A clean engine is an engine that lasts longer, consumes less, maintains its initial performance and emits less CO2.
The tagline, “The fuel that cleans your engine km after km”, sends a clear message about the benefit of using TOTAL EXCELLIUM fuel while echoing the Group’s signature, “Committed to Better Energy”.