Total signed a partnership agreement with the Confederation of African Football, or CAF, in June 2016, becoming the official title sponsor of African football for the next eight years. Total became the title sponsor of 10 competitions — three inter-club and seven national. The partnership started in 2017 in Gabon with the prestigious Africa Cup of Nations, which was renamed the Total Africa Cup of Nations.
Being the official sponsor of football in Africa is an exceptional opportunity for Total. The continent is part of our makeup. It’s a cornerstone of our global presence and central to our 20-year ambition: we aim to become the preferred, local partner there. What better way than football to deepen our already strong roots and strengthen our ties with stakeholders? Both inside the company and out, football unites people. It’s a language spoken universally, and synonymous with friendliness, enthusiasm and, of course, energy.